Policies and Program Details

This chapter outlines the key policies and program details of NAUCode's Marketing Co-FiR. It covers your responsibilities, equity & compensation structure, and the selection process timeline.


As the Marketing Co-Founder in Residence, you'll play a pivotal role in shaping NAUCode's marketing strategy and building a solid foundation for a specific product line. Your core responsibilities will include:

  • Strategic Planning: Collaborate with the founding team to develop a comprehensive marketing plan for the product line launch and future growth.

  • Market Research and Analysis: Conduct in-depth research on the Vietnamese no-code landscape, including competitor analysis and target audience definition.

  • Campaign Development and Execution: Develop and execute innovative marketing campaigns to drive awareness, user acquisition, and product adoption.

  • Content Creation: Create engaging content (written, visual, video) tailored to the Vietnamese market and target audience.

  • Community Building and Engagement: Build a vibrant online community for the product line through targeted outreach and social media management.

  • Data Analysis and Optimization: Monitor marketing performance through analytics tools, interpret data, and continuously optimize campaigns for better results.

  • Brand Management: Contribute to the development of a strong brand identity for the product line in line with NAUCode's overall brand strategy.

  • Reporting and Communication: Provide regular reports on marketing performance and communicate effectively with the NAUCode team.

Equity & Compensation


  • As a Co-Founder in Residence, you'll be eligible to receive an equity grant in NAUCode, subject to performance and successful completion of the program.

  • The specific details of your equity grant, including vesting schedule and percentage ownership, will be outlined in your formal offer letter.


  • You'll receive a competitive annual salary commensurate with your experience and qualifications.

  • We offer a comprehensive benefits package, including health insurance, paid time off, and professional development resources.

Selection Process

The selection process for the Marketing Co-Founder in Residence position is designed to identify a highly motivated and talented individual with a passion for marketing and the potential to become a future CMO. Here's a breakdown of the typical selection process:

Stage 1: Application Review

  • Submit your resume, cover letter, and any relevant writing samples through our online application portal.

  • Your cover letter should specifically address your interest in the Vietnamese no-code market and your vision for NAUCode's growth.

Stage 2: Phone Interview

  • Shortlisted candidates will be invited for a phone interview with a member of the NAUCode team.

  • This interview is an opportunity to learn more about your experience, skills, and fit for the company culture.

Stage 3: Video Interview

  • Top candidates will be invited for a video interview with a panel of NAUCode leadership.

  • This interview will delve deeper into your marketing knowledge, analytical skills, and strategic thinking.

Stage 4: Case Study and Presentation

  • Selected candidates will receive a marketing-related case study specific to the Vietnamese market and NAUCode's product line.

  • You'll be asked to develop a presentation outlining your proposed marketing strategy based on the case study.

  • The presentation will be followed by a Q&A session with the NAUCode team.

Stage 5: Offer and Program Start

  • We'll notify the chosen candidate with a formal offer letter detailing the compensation package, equity grant, and program start date.


The selection process typically takes 4-6 weeks, with each stage progressing as soon as possible. We'll keep you informed of your application status throughout the process.

We encourage you to apply if you're a passionate and results-oriented marketer excited to be part of NAUCode's journey!

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